For small businesses, online reviews bring the benefit of social proof to the table—they help increase (or decrease) the degree of trust felt for an unfamiliar business based on feedback from other people with similar needs. In fact, a 2014 study found that 88% of consumers now trust online as much as personal recommendations.
For businesses, online reviews are one of the best direct channels for customer feedback. Send them links using your phone to make it easier for your customers.
Google Reviews
